Tourism Statistics For North Carolina

Dec 8, 2009
  • Tourism is one of North Carolina's largest industries. In 2008, domestic travelers spent $16.9 billion across the state, a 2.1 percent increase over 2007.
  • Domestic tourism expenditures directly supported 190,500 jobs for North Carolina residents.
  • Payroll income accounted for over $4.18 billion in wages paid to North Carolina citizens.
  • Traveler spending generated over $2.7 billion in tax receipts:
    • $1.3 billion in federal taxes
    • $1.4 billion in state and local taxes:
      • $843.2 million in state tax revenue
      • $542.3 million in local tax revenue

Top Activities for NC Overnight Visitors in 2008

Visiting relatives

Shopping

Visiting friends

Beach

Rural sightseeing

Fine Dining

State/National Park

Historic sites/churches

Urban sightseeing

Wildlife viewing

Museums

Fishing (fresh or saltwater)

Special events/Festivals (e.g., Mardi Gras, hot air balloon races)

Old homes/mansions

Nightclub/dancing

Hiking/backpacking

Family reunion

Gardens

Nature travel/ecotouring

Art galleries

Casino/gaming

Bird Watching

Golf

Camping

Youth/amateur/collegiate sporting events

Biking

Wine tasting/winery tour

25.5%

17.1%

15.5%

13.0%

12.6%

10.6%

7.7%

5.9%

5.8%

4.8%

4.3%

3.7%

3.2%

3.2%

3.1%

2.9%

2.9%

2.8%

2.4%

2.4%

2.4%

2.3%

1.9%

1.8%

1.8%

1.7%

1.5%

Top 10 States of Origin for NC Overnight Visitors in 2008

North Carolina

Virginia

South Carolina

Georgia

Florida

New York

Pennsylvania

Maryland

Tennessee

Ohio

New Jersey

California

34%

10%

8%

7%

5%

4%

4%

3%

3%

3%

2%

2%


Primary Mode of Transportation for 2008 NC Overnight Visitors

Own Auto/Truck

Airplane

Rental Car

Camper/RV

Bus

Motorcycle 

Train

Motorcoach/Group Tour

Ship/Boat

Other

76.20%

12.70%

5.20%

1.10%

0.70%

0.70%

0.60%

0.20%

0.20%

2.5%

* The average length of stay for 2008 NC overnight visitors was 3.4 night

2008 results as reported by Travel Industry Association of America.

For more information about tourism in North Carolina go to www.nccommerce.com/en/TourismServices/PromoteTravelAndTourismIndustry/TourismResearch/.

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contact

Susan Dosier
(704) 953-9408
sdosier@visitnc.com

Wit Tuttell
(919) 733-7420
wit@visitnc.com