[Jan 10, 2018, 8:49 PM]
RALEIGH, N.C. (Aug. 17, 2022) — Recovery in visitor spending was felt statewide in 2021 with all 100 counties seeing increases, according to data released Wednesday by the N.C. Department of Commerce. The preliminary findings from an annual study commissioned by Visit North Carolina, a unit of the Economic Development Partnership of North Carolina, reflect the economic impact of tourism on local economies across the state.
“The strong economic results for one of our most vital industries speak to the resilience of our local tourism partners and to the state’s enduring appeal,” said North Carolina Commerce Secretary Machelle Baker Sanders. “We celebrate the qualities that make North Carolina an attractive destination and are inspired by the people who provide visitors to our state an outstanding travel experience.”
The visitor spending study, commissioned by Visit NC and conducted by Tourism Economics in collaboration with the U.S. Travel Association, provides preliminary estimates of domestic and international traveler expenditures as well as employment, payroll income, and state and local tax revenues directly generated by these expenditures. The statistical model draws on detailed data from Visit NC as well as data derived from federal and state government sources, nationally known private and non-profit travel organizations, and other travel industry sources.
Key findings from the study:
As previously reported, domestic travel statewide reached new heights in 2021, though international visitation lagged. The spending total of $28.9 billion fell about 1 percent below the record set in 2019. The sum represents a 45 percent increase from pandemic-stricken 2020.
“Just as we’re gratified by the achievement statewide in 2021, the county-level report underscores the value of each destination,” said Wit Tuttell, director of Visit NC. “This is where travelers experience the state, from its natural beauty to the character of our people. It’s also the heart of the economic impact, the sustenance for thousands of businesses and local governments. We look forward to raising the arc even higher as we welcome more people to places they won’t find anywhere else.”
Full tables can be accessed at partners.visitnc.com/economic-impact-studies.