[Jan 10, 2018, 8:49 PM]
RALEIGH, N.C. (Aug. 18, 2023) — After taking the backseat to rural counterparts in the post-pandemic recovery, North Carolina’s urban centers registered robust gains in 2022 visitor spending, according to data released Friday by the N.C. Department of Commerce. The preliminary findings from an annual study commissioned by Visit North Carolina, a unit of the Economic Development Partnership of North Carolina, reflect the economic impact of tourism on local economies across the state.
“As we celebrate a record $33.3 billion in visitor spending statewide, we’re pleased that counties that rely on business travel as well as leisure trips are doing well,” said N.C. Commerce Secretary Machelle Baker Sanders. “Tourism has long been one of North Carolina’s most vital industries, and we can take pride in the hospitality and authentic experiences that appeal to the needs and interests of millions of visitors who come to our state each year.”
The visitor spending study, commissioned by Visit NC and conducted by Tourism Economics in collaboration with the U.S. Travel Association, provides preliminary estimates of domestic and international traveler expenditures as well as employment, payroll income, and state and local tax revenues directly generated by these expenditures. The statistical model draws on detailed data from Visit NC as well as data derived from federal and state government sources, nationally known private and non-profit travel organizations, and other travel industry sources.
Key findings from the report:
As previously reported, travel statewide rose 15.2 percent in 2022 to set a record in visitor spending. That increase followed a 2021 turnaround from the pandemic’s 2020 peak, which brought a devastating drop of 32 percent in visitor spending. For 2021’s reversal of fortunes, eight of the top 10 counties in percentage growth were classified as rural (the exceptions were Buncombe and Cabarrus).
“Tourism is more than an essential industry for the state,” said Wit Tuttell, executive director of Visit NC. “It’s an economic development force in all 100 of our counties, the places where travelers experience our scenic beauty and adventure, our cuisine and unique culture, our history and the dynamic forces that create our enduring appeal. Our visitor spending reports underscore the value of these assets in terms of jobs and tax revenues that relieve some of the burden on residents. We look forward to continued success in welcoming people to experience places they won’t find anywhere else.”
Full tables can be accessed at partners.visitnc.com/economic-impact-studies. Will go live as soon as release is posted
Statewide visitor spending highlights:
Total spending by domestic and international visitors in North Carolina reached $33.3 billion in 2022. That sum represents a 15.2 percent increase over 2021 expenditures. The figure falls 14 percent above the record $29.22 billion spent in 2019.
Suzanne Brown ‖ Veda Gilbert