2016 NC Travel Guide Highlights Centennial Celebration of State and National Parks

Covers depict Mount Mitchell and Jockey’s Ridge

Dec. 15, 2015

RALEIGH, N.C. (December 15, 2015) ― The “Official 2016 North Carolina Travel Guide” joins the centennial celebrations of the National Park Service and the North Carolina State Park System with covers showcasing a pair of pinnacle state parks. Travelers can choose a cover depicting Mount Mitchell, the highest peak east of the Rockies, or one featuring hang gliders on Jockey’s Ridge, the East Coast’s tallest natural dune.

“The cover images frame the content of the Travel Guide perfectly,” said Wit Tuttell, executive director of Visit North Carolina. “They draw you in with North Carolina’s enchanting beauty and natural diversity, then invite you to immerse yourself in a place that’s rich in culture and craftsmanship and that radiates a spirit of adventure.”

The journey continues inside the 176-page guide with a vibrant photo display covering the wonders of Carolina Beach State Park with its native Venus flytraps, Gorges State Park with its abundant waterfalls, Jordan Lake State Recreation Area with its concentration of bald eagles, and other prime places to revel in nature. Beyond those pages, travelers can sample the possibilities for farm-fresh dining; craft beer, wine and spirits; shopping; outdoor adventures; motorsports; and trails that cater to a range of interests, including music, food, birding and history. The guide directs readers to Project 543, an online collection of postcard-style features on unusual travel finds across the state. It also helps travelers connect with accommodations and attractions in hundreds of destinations.

The “Official 2016 North Carolina Travel Guide” is free. The print edition is available at the state’s nine Welcome Centers; it can also be ordered at VisitNC.com and 800-847-4862 (800-VISITNC). A digital magazine version, which can be accessed at VisitNC.com/eguide, is enhanced by information pop-ups, audio and video, a table-of-contents slide show, NC Insider tips and links to VisitNC.com. The magazine app, available for iOS and Android, uses an interactive design that accentuates exclusive photo galleries, a Blue Ridge Parkway map, tap-to-reveal details and other elements.

The guide’s award-winning design translates fluidly across print and digital formats. Striking photographs with concise text blocks dominate the first half of the guide, and regional sections deliver essential information about attractions and accommodations. Properties recognized by the NC GreenTravel Initiative are identified with a leaf symbol.

The 2016 Travel Guide, the official guide for North Carolina’s state tourism office, is financed entirely by private industry support with $1 million in advertising in the 525,000 printed copies and digital editions. Listings for the 900 attractions and 3,700 accommodations and campgrounds are free. The self-mailer format for printed copies reinforces the green initiatives of Visit North Carolina, which is part of the Economic Development Partnership of North Carolina. 

Tourism remains one of the state’s most vital industries with economic activity and employment generated in each of the state’s 100 counties. In 2014, domestic travelers to North Carolina spent $21.3 billion, which accounts for nearly 205,000 jobs for North Carolinians. State and local tax revenues, as a result of the visitor spending, totaled more than $1.7 billion in 2014. North Carolina ranks sixth in total person-trip volume by state behind California, Florida, Texas, New York, and Pennsylvania.

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To download hi-res jpgs of the “Official 2016 North Carolina Travel Guide,” register for an account at NCPix.com using “Tourism News” as the registration code.

CONTACT:

Scott Peacock
919-447-7783
scott.peacock@VisitNC.com 

Maureen Haley
212-444-7145
maureen.haley@aboutdci.com