Celebrating Locally Crafted Brews, NC Beer Month Kicks Off in April

Feb. 29, 2016

RALEIGH, N.C. (March 1, 2016) ― NC Beer Month returns in April with a celebration that invites beer travelers to explore “the state of Southern beer” with new opportunities and signature experiences from the mountains to the coast.

For NC Beer Month, now in its fourth year, Visit North Carolina and the North Carolina Craft Brewers Guild partner to toast locally crafted brews, highlight the booming craft beer industry, and encourage travelers to explore the state’s beer culture and the destinations where it thrives.

The journey begins at NCBeerMonth.com. The website includes a CeleBEERtory Sweepstakes featuring the newest of North Carolina’s 150 breweries ― New Belgium ― with two nights’ lodging, special brewery events and $500 for the road. Travelers can also chart a growing list of celebrations, such as a 30th birthday party for the state’s oldest microbrewery (Weeping Radish Farm Brewery) and the original statewide beer festival (Hickory Hops).

“North Carolina boasts the largest number of craft breweries in the South, and we aren’t slowing down anytime soon,” said Wit Tuttell, executive director of Visit North Carolina. “Throughout April, our soaring craft beer scene and our communities offer beer aficionados opportunities to take in award-winning brews with festivals and special events, unique culinary experiences, exclusive tastings, lodging packages and more.”

A sampling of what awaits during NC Beer Month: 

  • New breweries: New Belgium Brewery, which opens its Asheville taproom in March, plans to launch behind-the-scenes tours in April and host exclusive pint nights and tasting events throughout NC Beer Month. Also in April, New Sarum Brewing in Salisbury, which began life as a nano, holds the grand opening of its new downtown brewery and taproom. And Bond Brothers Beer Co. in Cary is planning an April 2 grand opening. 
  • Beer-infused festivities. Beer lovers have a pick of festivals and smaller events. The growing lineup includes Greensboro’s Boil and Bru, a traditional Southern shrimp boil featuring locally crafted brews; Raleigh’s annual Brewgaloo, celebrating North Carolina beer with live music and some of the city’s most popular food trucks; the NC Beer Month Olympics in Pilot Mountain; Wilmington's Port City BrewHaHa Tour with beer and comedy; and a “Travel Deal” getaway at Historic Brookstown Inn in Winston-Salem.
  • Untappd badges. Starting today, beer lovers can earn a badge through Untappd, a platform for socially sharing and exploring the world of beer with friends. The March badge can be earned with a check-in for any North Carolina brewery on the list. A second badge will be offered in April.

Also starting today, beer travelers can enter the New Belgium’s CeleBEERtory Sweepstakes. Entry continues through April 30 with prizing to take place Aug. 26-27. The weekend getaway includes two VIP tickets to the CLIPS Film & Beer Festival plus a combo celebration of the Asheville brewery opening and New Belgium’s 25th anniversary with live music, quirky performances and surprises. Also included are two nights lodging at the Hyatt Place Asheville Downtown, a $500 Visa gift card to help get you there, and a gift basket with beer, accessories and local beer products, courtesy of the Asheville Convention & Visitors Bureau.

“North Carolina has so many rewarding destinations for craft beer,” said Margo Knight Metzger, executive director of the North Carolina Craft Brewers Guild. “Beyond the well-established mecca of Asheville and neighboring mountain towns, we have new brewery hubs ― including Charlotte, Raleigh and Wilmington ― and amazing breweries in unexpected places. NC Beer Month creates dozens of great reasons to chart a journey.”

Find more inspiration for beer travel NCBeerMonth.com, and check VisitNC.com for a complete set of tools for planning a trip.

About Visit North Carolina:
Visit North Carolina is part of the Economic Development Partnership of North Carolina (EDPNC). Established in 2014, the EDPNC is a 501(c)(3) nonprofit corporation that oversees the state's efforts in business and job recruitment and retention, international trade, and tourism, film and sports development. The mission of Visit North Carolina is to unify and lead the state in developing North Carolina as a major destination for leisure travel, group tours, meetings and conventions, sports events and film production. For more information on planning a trip to North Carolina, go to VisitNC.com.

About the North Carolina Craft Brewers Guild:
The North Carolina Craft Brewers Guild is a not-for-profit industry trade organization whose mission is to advance the interests of the craft breweries of North Carolina and to promote North Carolina craft beer. North Carolina has the largest number of craft breweries in the American South, with more than 150 breweries and brewpubs. For more info, visit www.ncbeer.org.

###

 CONTACT:

Scott Peacock
919-447-7783
scott.peacock@VisitNC.com

Margo Knight Metzger
919-413-8884
director@ncbeer.org

Maureen Haley
212-444-7145
maureen.haley@aboutdci.com