Visitor Spending Rises Across North Carolina

State spending by domestic visitors jumps to record $21.9 billion

Aug. 18, 2016

RALEIGH, N.C. ― Governor Pat McCrory and Department of Commerce Secretary John E. Skvarla III announced today that visitor spending increased in all regions of North Carolina for calendar year 2015. New data from Visit North Carolina, a unit of the Economic Development Partnership of North Carolina, shows that domestic visitor spending has increased in 91 of the state's 100 counties.

These figures come one week after data showing visitation at the state's natural and cultural sites for Fiscal Year 2015-16 that ended June 30, 2016, is up nearly 8 percent compared to the previous year.

"Tourism is a major force in North Carolina's economic development," said Governor McCrory. "The industry is fueling a continued growth in jobs and contributing substantial sums to the state budget and local economies in every corner of our great state."

Visitors spent a record $21.9 billion statewide last year, an increase of nearly 3 percent from the previous year. In addition visitor expenditures directly supported 211,487 jobs and generated nearly $5.3 billion in payroll income across North Carolina. State tax receipts as a result of visitor spending topped $1.1 billion, and local tax revenues directly resulting from visitor spending totaled more than $660 million.

"Nothing compares with our state's diverse natural beauty and rewarding experiences at every turn," said Secretary Skvarla. "We can take pride in North Carolina's position as the sixth most-visited state in the nation with nearly 55 million visitors last year."

The visitor spending figures come from an annual study commissioned by Visit North Carolina and conducted by the U.S. Travel Association. The study uses sales and tax revenue data, employment figures and other industry and economic data to determine the overall impact of visitor spending in North Carolina.

Full tables can be accessed here. Highlights of the new county-based data include:

  • Mecklenburg County ranked first among North Carolina's 100 counties, receiving $5 billion in domestic travelers' expenditures. Wake County ranked second with $2.1 billion, followed by Guilford County with $1.3 billion and Dare with $1.1 billion. Buncombe County, for the first time, topped $1 billion in visitor spending.

  • The largest percent increases in visitor spending were seen in Polk (11.8 percent), Cherokee (7.8 percent), Vance (4.7 percent), Henderson (4.7 percent) and Union (4.6 percent) counties. Montgomery, Catawba and Cleveland counties followed with a 4.5 percent increase each. Rounding out the top 10 in largest increases were Richmond and Pasquotank counties (4.4 percent).

  • Positive spending growth was seen throughout the state's economic development regions. The Western (3.9 percent) and North Central (3.3 percent) regions experienced the strongest growth, yet all eight regions had spending growth of 2 percent or more.

  • Mecklenburg County had the largest number of direct tourism employees (49,870) and the largest payroll ($1.7 billion). Four other counties had more than 10,000 direct tourism employees: Wake (21,897), Guilford (13,127), Dare (12,711) and Buncombe (10,637).

  • Ninety-two percent of the state's counties saw direct tourism employment growth in 2015. Counties with the largest year-over-year increases in direct tourism employment were Polk (12.1 percent), Cherokee (7.4 percent), Vance (5.0 percent), Union (4.9 percent), Montgomery (4.8 percent), Richmond (4.7 percent) and Pasquotank (4.7 percent). 

Last week Governor McCrory announced that visitation to North Carolina's state sites, attractions and museums is up compared to last year. From Fiscal Year 2014-15 to Fiscal Year 2015-16 ending June 30, 2016, total visitation to the state's natural and cultural sites increased by nearly 1.8 million visitors, or 7.7 percent.

In addition, the 11.7 million visitors to the North Carolina State Parks system through the end of July is a 10 percent increase over midsummer visitation in 2015. Total state parks visitation in 2015 was a record 17.3 million. If the trend continues through the end of 2016, that record is likely to be surpassed.

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CONTACT:

919-814-2100
govpress@nc.gov 

Scott Peacock
919-447-7783
scott.peacock@VisitNC.com