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RALEIGH, N.C. — Surprise twists await travelers searching for “Where the Crawdads Sing.” Instead of Barkley Cove, the fictional North Carolina setting for the Delia Owens novel and its film...

OCRACOKE, N.C. (May 25, 2022) The lifeguarded beach at Ocracoke, the barrier island famous for its connections to Blackbeard, returns to the top of Dr. Beach’s list of 10 Best Beaches in...

RALEIGH, N.C. (May 2, 2022) — Gov. Roy Cooper announced today that the North Carolina tourism industry saw a major recovery in 2021 with $28.9 billion in visitor spending. With domestic travel...

RALEIGH, N.C. (April 26, 2022) Visit North Carolina today launched Dream Big in Small Town NC, an initiative to boost economic recovery by attracting travelers and potential workforce to small...

RALEIGH, N.C. (April 18, 2022) Mountain biker Kaysee Armstrong traveled from Tennessee to North Carolina to test herself on Pisgah National Forest’s gnarly trails. In her first attempt to win...

DURHAM, N.C. (March 21, 2022) — Gov. Roy Cooper presented Visit North Carolina’s Esse Quam Videri Award to the High Point Market Authority today for its contribution to the state’s economy...

RALEIGH, N.C. — F.W. Woolworth store in Greensboro put North Carolina on the civil rights movement map. Six decades later, the N.C. Civil Rights Trail is guiding students of history to points of...

RALEIGH, N.C. (January 20, 2022) — After two years of pandemic worries and wariness, Visit North Carolina offers a three-word bridge to relief: Plan a vacation. And the U.S. Travel Association...

RALEIGH, N.C. — Destinations, lodging properties and travelers converge with Visit North Carolina’s launch of NorthCarolinaBound, a collaboration on the destination marketing platform Flip.to....

RALEIGH, N.C. — The joys of travel flow from “The Official 2022 North Carolina Travel Guide,” which maps a journey to favorite places, unexpected pleasures, and vast opportunities to create...