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RALEIGH, NC (May 21, 2024) — Governor Roy Cooper announced today that the North Carolina tourism economy reached its highest level ever with travelers spending more than $35.6 billion on trips...

GREENVILLE, N.C. (March 18, 2024) — At a luncheon today featuring an appearance by Gov. Roy Cooper, Visit North Carolina presented its Esse Quam Videri Award to Glenn Patterson Wilson for...

RALEIGH, N.C. (January 3. 2024) — For travelers who gravitate to the genuine, “The Official 2024 North Carolina Travel Guide” greets readers with 112 pages of inspiration for trips across...

RALEIGH, N.C. (December 5, 2023) — The N.C. Civil Rights Trail adds a new avenue with today’s launch of a podcast series amplifying the student-led protest story that anchors the International...

RALEIGH, N.C. (Nov. 28, 2023) — Snowsports lovers will find a fresh experience in North Carolina this season with the opening of Hatley Pointe Mountain Resort, which restages the runs and...

RALEIGH, N.C. (Aug. 18, 2023) — After taking the backseat to rural counterparts in the post-pandemic recovery, North Carolina’s urban centers registered robust gains in 2022 visitor spending,...

RALEIGH, N.C. (June 21, 2023) — For travelers tuned in to the call of the water, Visit North Carolina rolls out Dream Big in Small Town NC on the Inner Banks, a region shaped by a far-reaching...

RALEIGH, N.C. (June 1, 2023) — To elevate North Carolina to the top as an East Coast destination, Visit North Carolina has launched a new marketing campaign with a straightforward message:...

RALEIGH, N.C. (May 9, 2023) — Governor Roy Cooper announced today that the North Carolina tourism economy reached its highest level ever with travelers spending more than $33.3 billion on trips...

RALEIGH, N.C. (April 21, 2023) — As spring flows toward summer, Visit North Carolina rolls out Dream Big in Small Town NC in the state’s Northeast Lakes & Rivers region, an area dotted with...

ASHEVILLE, N.C. (March 7, 2023) — Visit North Carolina presented its Esse Quam Videri Award to the Catawba Vale Collective in Old Fort for its ongoing success in building a vibrant community,...

RALEIGH, N.C. (Feb. 21, 2023) — Dream Big in Small Town NC, an initiative launched in 2022 by Visit North Carolina, returns today with an invitation to explore Scenic Mountain counties that are...

RALEIGH, N.C. (January 11, 2023) — A motor lodge from the Jim Crow era. An advocate for equality who mentored tennis great Althea Gibson. A student-led campaign that mobilized a city. These...

RALEIGH, N.C. — Dream season for travelers opens today with the arrival of the “The Official 2023 North Carolina Travel Guide,” a 108-page armchair tour designed to inspire real-life trips...

RALEIGH, N.C. (Oct. 4, 2022) — A five-minute narrative about a beach trip that led to a music career emerged as the winner in the Firsts That Last Film Series Competition, Visit North Carolina...

RALEIGH, N.C. (Aug. 17, 2022) — Recovery in visitor spending was felt statewide in 2021 with all 100 counties seeing increases, according to data released Wednesday by the N.C. Department of...

GRAND RAPIDS, Mich. (August 8, 2022) — Wit Tuttell, Director of Visit North Carolina, has been named national State Tourism Director of the Year for 2022. Tuttell was announced as the honoree...

RALEIGH, N.C. — Surprise twists await travelers searching for “Where the Crawdads Sing.” Instead of Barkley Cove, the fictional North Carolina setting for the Delia Owens novel and its film...

OCRACOKE, N.C. (May 25, 2022) The lifeguarded beach at Ocracoke, the barrier island famous for its connections to Blackbeard, returns to the top of Dr. Beach’s list of 10 Best Beaches in...

RALEIGH, N.C. (May 2, 2022) — Gov. Roy Cooper announced today that the North Carolina tourism industry saw a major recovery in 2021 with $28.9 billion in visitor spending. With domestic travel...

RALEIGH, N.C. (April 26, 2022) Visit North Carolina today launched Dream Big in Small Town NC, an initiative to boost economic recovery by attracting travelers and potential workforce to small...

RALEIGH, N.C. (April 18, 2022) Mountain biker Kaysee Armstrong traveled from Tennessee to North Carolina to test herself on Pisgah National Forest’s gnarly trails. In her first attempt to win...

DURHAM, N.C. (March 21, 2022) — Gov. Roy Cooper presented Visit North Carolina’s Esse Quam Videri Award to the High Point Market Authority today for its contribution to the state’s economy...

RALEIGH, N.C. — F.W. Woolworth store in Greensboro put North Carolina on the civil rights movement map. Six decades later, the N.C. Civil Rights Trail is guiding students of history to points of...

RALEIGH, N.C. (January 20, 2022) — After two years of pandemic worries and wariness, Visit North Carolina offers a three-word bridge to relief: Plan a vacation. And the U.S. Travel Association...