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RALEIGH, NC (Friday, Sept. 13, 2024) — If camping at the Devil’s Tramping Ground or patrolling for ghosts on a battleship sets your heart racing, today’s your lucky day. Visit North Carolina...

RALEIGH, NC (Aug. 14, 2024) — Forests and rivers meet sidewalks and greenways in Visit NC’s new Official North Carolina Trail Town Guide, a collection of pathways for adventure-loving...

RALEIGH, N.C. (Aug. 13, 2024) — Visitor spending continued to break records for North Carolina in 2023, according to data released Tuesday by the N.C. Department of Commerce. Travel spending...

RALEIGH, NC (May 21, 2024) — Governor Roy Cooper announced today that the North Carolina tourism economy reached its highest level ever with travelers spending more than $35.6 billion on trips...

GREENVILLE, N.C. (March 18, 2024) — At a luncheon today featuring an appearance by Gov. Roy Cooper, Visit North Carolina presented its Esse Quam Videri Award to Glenn Patterson Wilson for...

RALEIGH, N.C. (January 3. 2024) — For travelers who gravitate to the genuine, “The Official 2024 North Carolina Travel Guide” greets readers with 112 pages of inspiration for trips across...

RALEIGH, N.C. (December 5, 2023) — The N.C. Civil Rights Trail adds a new avenue with today’s launch of a podcast series amplifying the student-led protest story that anchors the International...

RALEIGH, N.C. (Nov. 28, 2023) — Snowsports lovers will find a fresh experience in North Carolina this season with the opening of Hatley Pointe Mountain Resort, which restages the runs and...

RALEIGH, N.C. (Aug. 18, 2023) — After taking the backseat to rural counterparts in the post-pandemic recovery, North Carolina’s urban centers registered robust gains in 2022 visitor spending,...

RALEIGH, N.C. (June 21, 2023) — For travelers tuned in to the call of the water, Visit North Carolina rolls out Dream Big in Small Town NC on the Inner Banks, a region shaped by a far-reaching...

RALEIGH, N.C. (June 1, 2023) — To elevate North Carolina to the top as an East Coast destination, Visit North Carolina has launched a new marketing campaign with a straightforward message:...

RALEIGH, N.C. (May 9, 2023) — Governor Roy Cooper announced today that the North Carolina tourism economy reached its highest level ever with travelers spending more than $33.3 billion on trips...

RALEIGH, N.C. (April 21, 2023) — As spring flows toward summer, Visit North Carolina rolls out Dream Big in Small Town NC in the state’s Northeast Lakes & Rivers region, an area dotted with...

ASHEVILLE, N.C. (March 7, 2023) — Visit North Carolina presented its Esse Quam Videri Award to the Catawba Vale Collective in Old Fort for its ongoing success in building a vibrant community,...

RALEIGH, N.C. (Feb. 21, 2023) — Dream Big in Small Town NC, an initiative launched in 2022 by Visit North Carolina, returns today with an invitation to explore Scenic Mountain counties that are...

RALEIGH, N.C. (January 11, 2023) — A motor lodge from the Jim Crow era. An advocate for equality who mentored tennis great Althea Gibson. A student-led campaign that mobilized a city. These...

RALEIGH, N.C. — Dream season for travelers opens today with the arrival of the “The Official 2023 North Carolina Travel Guide,” a 108-page armchair tour designed to inspire real-life trips...

RALEIGH, N.C. (Oct. 4, 2022) — A five-minute narrative about a beach trip that led to a music career emerged as the winner in the Firsts That Last Film Series Competition, Visit North Carolina...

RALEIGH, N.C. (Aug. 17, 2022) — Recovery in visitor spending was felt statewide in 2021 with all 100 counties seeing increases, according to data released Wednesday by the N.C. Department of...

GRAND RAPIDS, Mich. (August 8, 2022) — Wit Tuttell, Director of Visit North Carolina, has been named national State Tourism Director of the Year for 2022. Tuttell was announced as the honoree...

RALEIGH, N.C. — Surprise twists await travelers searching for “Where the Crawdads Sing.” Instead of Barkley Cove, the fictional North Carolina setting for the Delia Owens novel and its film...

OCRACOKE, N.C. (May 25, 2022) The lifeguarded beach at Ocracoke, the barrier island famous for its connections to Blackbeard, returns to the top of Dr. Beach’s list of 10 Best Beaches in...

RALEIGH, N.C. (May 2, 2022) — Gov. Roy Cooper announced today that the North Carolina tourism industry saw a major recovery in 2021 with $28.9 billion in visitor spending. With domestic travel...

RALEIGH, N.C. (April 26, 2022) Visit North Carolina today launched Dream Big in Small Town NC, an initiative to boost economic recovery by attracting travelers and potential workforce to small...

RALEIGH, N.C. (April 18, 2022) Mountain biker Kaysee Armstrong traveled from Tennessee to North Carolina to test herself on Pisgah National Forest’s gnarly trails. In her first attempt to win...

DURHAM, N.C. (March 21, 2022) — Gov. Roy Cooper presented Visit North Carolina’s Esse Quam Videri Award to the High Point Market Authority today for its contribution to the state’s economy...

RALEIGH, N.C. — F.W. Woolworth store in Greensboro put North Carolina on the civil rights movement map. Six decades later, the N.C. Civil Rights Trail is guiding students of history to points of...

RALEIGH, N.C. (January 20, 2022) — After two years of pandemic worries and wariness, Visit North Carolina offers a three-word bridge to relief: Plan a vacation. And the U.S. Travel Association...

RALEIGH, N.C. — Destinations, lodging properties and travelers converge with Visit North Carolina’s launch of NorthCarolinaBound, a collaboration on the destination marketing platform Flip.to....

RALEIGH, N.C. — The joys of travel flow from “The Official 2022 North Carolina Travel Guide,” which maps a journey to favorite places, unexpected pleasures, and vast opportunities to create...

RALEIGH, N.C. — Skiers, snowboarders and other winter sports lovers have returned to the North Carolina mountains to find new equipment, amenities and services in a scenario that resembles...

RALEIGH, N.C. — Exclusive screenings of the made-in-North Carolina movie “Halloween Kills,” a coastal getaway for two and other prizes will reward horror fans in a new sweepstakes from Visit...

RALEIGH, N.C. — Visit North Carolina was honored this week by the U.S. Travel Association and its National Council of State Tourism Directors with a Mercury Award for "Recovery Efforts: Punching...

Communities across North Carolina will celebrate Juneteenth, the holiday that commemorates the emancipation of enslaved people in Texas and elsewhere in the South. Here's a selection of events...

RALEIGH, N.C.: After 14 months of wariness and warnings attuned to the fight against COVID-19, Visit North Carolina extends a welcoming message to travelers who are eager to restore the joy of the...

RALEIGH, N.C. — In a year marked by pandemic shutdowns, virtual meetings and travel advisories, visitor spending in North Carolina dropped 32 percent in 2020, reversing a10-year run of records...

RALEIGH, N.C. — With public sentiment shifting into ready-to-travel mode, the partnership behind Count On Me NC reports that the statewide public health initiative and companion safety campaign...

RALEIGH, N.C. — To brighten the holidays for children living with serious medical conditions, Visit North Carolina is partnering with Victory Junction in Randleman to distribute free tickets to...

RALEIGH, N.C. — As the season's first skiers head down the slopes, the N.C. Ski Areas Association introduces “Ski Well, Be Well,” a program to minimize spread of COVID-19 while highlighting...

RALEIGH, N.C. — In a season that has lost a measure of joy to COVID-19, attractions across North Carolina buoy spirits with new celebrations and adjusted traditions that embrace the wonder of...

RALEIGH, N.C. — Heeding the call of the great outdoors, Visit North Carolina has partnered with NASCAR champion Kyle “Rowdy” Busch and affiliated brands for a sweepstakes featuring a...

RALEIGH, N.C. ─ In partnership with Visit North Carolina, NASCAR drivers hit the track at Charlotte Motor Speedway this weekend with a display of support for Count On Me NC, a public health...

RALEIGH, N.C. — From Nina Simone and Julius Chambers to Ella Baker and the Greensboro Four, North Carolina voices have swelled in the national struggle for equality. With the launch of the N.C....

RALEIGH, N.C. — Visit North Carolina and the N.C. Outdoor Recreation Industry Office have entered a partnership with the Leave No Trace Center for Outdoor Ethics to maintain outdoor experiences...

RALEIGH, N.C. — Two beaches on North Carolina’s Outer Banks return to the upper reaches of Dr. Beach’s annual Top 10 Beaches list for 2020. With Ocracoke Lifeguarded Beach at No. 2 and...

RALEIGH, N.C. — Text to come.

RALEIGH, N.C. — A new public health initiative called Count on Me NC will help travelers identify restaurants, hotels and attractions committed to best safety practices as North Carolina...

RALEIGH, N.C. — Visit North Carolina announces the hiring of marketing consultant Allison Schult, CDME. An industry veteran with proven leadership and marketing experience in tourism, public...

RALEIGH, N.C. — Research has built the case that travel improves health and productivity. National Plan for Vacation Day, observed the last Tuesday in January, serves as a call to action for...

RALEIGH, N.C. — Visit North Carolina was recognized Tuesday by the Hospitality Sales & Marketing Association International with a Platinum Adrian Award for the #CAREolinas campaign, which was...

RALEIGH, N.C. — Travelers can chart a course from high adventure to deep relaxation with the “Official 2020 North Carolina Travel Guide,” which Visit North Carolina releases today. Along the...

RALEIGH, N.C. — An All American dog named Mo has joined the Visit North Carolina team in the newly created position of Dog Travel Agent. Mo, who will provide expert travel advice from a canine...

AUSTIN, Texas —The U.S. Travel Association honored Visit North Carolina on Tuesday with a Mercury Award for “Firsts That Last,” a marketing campaign that documents real-life travelers on...

RALEIGH, N.C. — Record visitor spending in 2018 was reflected with visitor spending increases in all 100 counties, Governor Roy Cooper announced today. Visitor spending reached nearly $5.7...

RALEIGH, N.C. — Swamps often ignite fear. Under creepy canopies of moss-draped cypress and stagnant water as dark as ink, gators lunge at ophidiophobes, mosquitoes thirst for anopheliphobes, and...

RALEIGH, N.C. — From a thrilling new roller coaster to a new passenger ferry route, summer kicks off across North Carolina with fresh experiences and old favorites. Weekend events, summer-long...

RALEIGH, N.C. — Governor Roy Cooper announced today that North Carolina tourism generated record visitor spending in 2018 with a total of $25.3 billion. The 5.6 percent increase from 2017 was...

ASHEVILLE, N.C. ― With 310 breweries from the mountains to the coast, Gov. Roy Cooper has proclaimed April as NC Beer Month. The proclamation, signed today [Thursday, March 21] at Highland...

RALEIGH, N.C. — The partial federal government shutdown might force travelers to adjust their plans, but North Carolina offers a wealth of places for winter camping, experiencing nature and...

RALEIGH, N.C. — With a love of landmark anniversaries that matches their passion for pirates, travelers have marked North Carolina with an “X” for the 300th anniversary of Blackbeard’s...

RALEIGH, N.C. - Record visitor spending in 2017 was reflected with visitor spending increases in all 100 counties, N.C. Secretary of Commerce Anthony M. Copeland announced today. Visitor spending...

RALEIGH, N.C. — From the 300th anniversary of Blackbeard’s last stand to art glass in the Blue Ridge Mountains, summer simmers with possibility across North Carolina. Weekend celebration,...

RALEIGH, N.C. — North Carolina tourism generated record visitor spending in 2017 with a total of $23.9 billion, a 4.2 percent increase from 2016, according to new data released today....

RALEIGH, N.C. — Jazmene Craig and 5-year-old daughter Peyton expected a few firsts on their fall trip to the North Carolina coast. It would be their first visit to the state, their first time...

RALEIGH, N.C. — North Carolina breweries and destinations that love beer will roll out the barrels and the red carpet in April for the sixth annual NC Beer Month, a celebration full of...

WINSTON-SALEM, N.C. — Visit North Carolina honored four tourism industry leaders today with induction into the Winners Circle. Tanya Jones, Surry Arts Council executive director and founder of...

RALEIGH, N.C. — The stars over Sylva shine more brightly for the town’s leading role in “Three Billboards Outside Ebbing, Missouri,” which took home Academy Awards for best actress...

RALEIGH, N.C. — Spring’s travel landscape comes into view with new sights, celebrations, and ways to revel in the natural beauty of North Carolina. Vintage Mustangs and military aircraft, a...

RALEIGH, N.C. ― Americans unknowingly forfeit a chunk of their pay by not taking the vacations they’ve earned. Visit North Carolina wants workers to know how much they’re losing and to act...

GREENSBORO, N.C. ― The International Civil Rights Center & Museum is featured as a landmark site on the inaugural U.S. Civil Rights Trail, a project done in partnership with Travel South USA...

RALEIGH, N.C. ― The title says Ebbing, Missouri, but the heart of Martin McDonagh’s Golden Globe-winning film lies in the Blue Ridge Mountains of North Carolina. Film travelers can discover...

RALEIGH, N.C. (December 14, 2017) ― The 2018 “Official North Carolina Travel Guide” leads travelers to dining discoveries from Asheville to Wilmington, water-filled adventures from the...

RALEIGH, N.C. ― A festive new event at Carowinds amusement park will add 5 million lights to the brilliant displays from the mountains to the coast of North Carolina. Between Thanksgiving and...

RALEIGH, N.C. ― November’s chill arrives with celebratory notes for skiers and snow boarders planning to visit North Carolina ski areas. The Farmers’ Almanac forecasts promising conditions...

RALEIGH, N.C. ― The glories of autumn are timeless. Brilliant foliage, crisp mornings and brilliant blue skies make the season a treasured time for travelers to immerse themselves in its beauty....

Follow the festivities from the mountains to the coast as the #NCFallofFame unfolds. Mayberry Days Sept. 20-24, 2017, Mount Airy To be honest, every day is a Mayberry day in Mount Airy, Andy...

RALEIGH, N.C. — The Economic Development Partnership of North Carolina and Visit North Carolina announced today that 97 of the state's 100 counties saw increases in visitor spending in 2016....

RALEIGH, N.C. — North Carolina Secretary of Commerce Anthony Copeland announced Tuesday that North Carolina tourism generated record visitor spending in 2016 with a total of $22.9 billion, a 4.3...

RALEIGH, N.C. ― NC Beer Month makes its fifth annual run with first-time festivals, signature events and new takes on exploring the “state of Southern beer.” Here’s a preview of the April...