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AUSTIN, Texas —The U.S. Travel Association honored Visit North Carolina on Tuesday with a Mercury Award for “Firsts That Last,” a marketing campaign that documents real-life travelers on...

RALEIGH, N.C. — Record visitor spending in 2018 was reflected with visitor spending increases in all 100 counties, Governor Roy Cooper announced today. Visitor spending reached nearly $5.7...

RALEIGH, N.C. — Swamps often ignite fear. Under creepy canopies of moss-draped cypress and stagnant water as dark as ink, gators lunge at ophidiophobes, mosquitoes thirst for anopheliphobes, and...

RALEIGH, N.C. — From a thrilling new roller coaster to a new passenger ferry route, summer kicks off across North Carolina with fresh experiences and old favorites. Weekend events, summer-long...

RALEIGH, N.C. — Governor Roy Cooper announced today that North Carolina tourism generated record visitor spending in 2018 with a total of $25.3 billion. The 5.6 percent increase from 2017 was...