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RALEIGH, N.C. (May 9, 2023) — Governor Roy Cooper announced today that the North Carolina tourism economy reached its highest level ever with travelers spending more than $33.3 billion on trips...

RALEIGH, N.C. (April 21, 2023) — As spring flows toward summer, Visit North Carolina rolls out Dream Big in Small Town NC in the state’s Northeast Lakes & Rivers region, an area dotted with...

ASHEVILLE, N.C. (March 7, 2023) — Visit North Carolina presented its Esse Quam Videri Award to the Catawba Vale Collective in Old Fort for its ongoing success in building a vibrant community,...

RALEIGH, N.C. (Feb. 21, 2023) — Dream Big in Small Town NC, an initiative launched in 2022 by Visit North Carolina, returns today with an invitation to explore Scenic Mountain counties that are...

RALEIGH, N.C. (January 11, 2023) — A motor lodge from the Jim Crow era. An advocate for equality who mentored tennis great Althea Gibson. A student-led campaign that mobilized a city. These...