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RALEIGH, N.C. (Oct. 4, 2022) — A five-minute narrative about a beach trip that led to a music career emerged as the winner in the Firsts That Last Film Series Competition, Visit North Carolina...

RALEIGH, N.C. (Aug. 17, 2022) — Recovery in visitor spending was felt statewide in 2021 with all 100 counties seeing increases, according to data released Wednesday by the N.C. Department of...

GRAND RAPIDS, Mich. (August 8, 2022) — Wit Tuttell, Director of Visit North Carolina, has been named national State Tourism Director of the Year for 2022. Tuttell was announced as the honoree...

RALEIGH, N.C. — Surprise twists await travelers searching for “Where the Crawdads Sing.” Instead of Barkley Cove, the fictional North Carolina setting for the Delia Owens novel and its film...

OCRACOKE, N.C. (May 25, 2022) The lifeguarded beach at Ocracoke, the barrier island famous for its connections to Blackbeard, returns to the top of Dr. Beach’s list of 10 Best Beaches in...

RALEIGH, N.C. (May 2, 2022) — Gov. Roy Cooper announced today that the North Carolina tourism industry saw a major recovery in 2021 with $28.9 billion in visitor spending. With domestic travel...

RALEIGH, N.C. (April 26, 2022) Visit North Carolina today launched Dream Big in Small Town NC, an initiative to boost economic recovery by attracting travelers and potential workforce to small...

RALEIGH, N.C. (April 18, 2022) Mountain biker Kaysee Armstrong traveled from Tennessee to North Carolina to test herself on Pisgah National Forest’s gnarly trails. In her first attempt to win...

DURHAM, N.C. (March 21, 2022) — Gov. Roy Cooper presented Visit North Carolina’s Esse Quam Videri Award to the High Point Market Authority today for its contribution to the state’s economy...

RALEIGH, N.C. — F.W. Woolworth store in Greensboro put North Carolina on the civil rights movement map. Six decades later, the N.C. Civil Rights Trail is guiding students of history to points of...